gardeners, winner of 6 awards
introduction
2022 will be the year of accolades for the agency, which has won no less than six awards to salute the global campaign ‘Don’t Let the Hacker In’ for SOMFY. A large-scale operation aimed at raising awareness among the group’s employees about cybersecurity. The heart of this campaign innovates through the use of the podcast format to broadcast a narrative that is both thrilling, scripted, epic, while being informative, tangible, documented, and inspired by reality. All of this fits into the new modes of information consumption ‘as I want, when I want’ in a Netflix-style manner.
A major recognition that underscores the importance of orality in our current communication modes and the transmission power enabled by fiction. A campaign widely rewarded:
- Three Stratégies Awards
- Two Grand Prix Com’Ent
- One Ours de la Com’ 2022
explanations
Reinvigorating corporate communication with boldness is the ambition of the ‘Don’t Let the Hacker In’ campaign. Targeting the 6,500 employees of the industrial group SOMFY, it has now become a reference point among industry professionals who have widely rewarded it. The comprehensive communication strategy consists of 4 thrilling podcasts, playing with the codes of thriller and docu-fiction. The episodes follow Jack Stones, a formidable hacker who, from the depths of his cell, recounts his greatest exploits.
The objective? To engage, raise awareness, and inform about the right behaviors to adopt in terms of digital security in a fun and immersive way. An innovative communication strategy but above all, an original and creative way of thinking about internal communication in companies.
Orality now has an essential role to play. Memorability, immersion, interest—the podcast format appeals to employees, with 63% of them stating that they listen to them when the company offers them, and 77% saying that it improves the impact of internal communication.
Through enriched content strategies, the agency positions brands and individuals as leaders who engage through their conviction to tell their stories.
palmares
On September 22, 2022, Gardeners won 3 awards at the Grand Prix Stratégies de la Communication d’entreprise et des collectivités territoriales 2022:
- Gold Stratégies Award in the Digital/Podcast category,
- Silver Stratégies Award in the Corporate Communication/Internal Communication category,
- The prestigious Grand Prix Stratégies for Best Corporate Communication and Territorial Communities 2022.
Organized by the magazine Stratégies for over 40 years, this awards ceremony celebrates the best achievements of marketing, communication, and media professionals. By placing great importance on promoting creative spirit, Stratégies showcases the panorama of influential players in the field.
These awards add to the three trophies already received:
- Gold Grand Prix COM’ENT for Best Internal Digital Communication,
- Gold Grand Prix COM’ENT for Best Digital Device in Internal Communication,
- Silver Bear at the OURS de la Com’ 2022 as the Best Digital Campaign.
These awards have highlighted strong expertise. Recognition that has already opened new doors for the agency, which is now working hand in hand with other companies like RTE (Electricity Transmission System Operator) on the creation of a large-scale campaign to raise awareness among the group’s 9,000 employees on the growing and important issue of cybersecurity.