PositiveMinders

the auditory experience of schizophrenia

A digital platform to understand the journey of a person living with schizophrenia through the musical work of PARA ONE. Immersive, educational, and necessary.

challenges:

How to raise awareness and help understand what people with schizophrenia experience in order to destigmatize these mental health disorders?

our approach:

For the second consecutive year, Gardeners Agency has deployed, for Positive Minders, a digital experience aimed at raising awareness and destigmatizing mental health disorders that breaks away from traditional approaches!

To support Positive Minders’ campaign conceived by Havas Health & You, we brought to life a digital experience designed as a sonic and educational immersion around Para One’s music.

The idea? A unique track called “Hearing in Tongues,” inspired by the various manifestations of the illness, from anxiety to joy, all accompanied by a digital experience at schizarmonie.com, conceived by our teams, which sheds light on schizophrenia.