Somfy Group

sustainable development campaign

From strategic planning to storytelling, the agency has crafted all sustainable development messages for the brand on topics such as eco-design and emissions reduction. Discover our approach.

context:

Since 2021, SOMFY has embarked on a communication campaign surrounding the Group’s ambitions and Sustainable Development Commitments with the concept “We Act For A Better Way.”

In 2022, the agency supports the increase in the group’s external and internal communication on 2 themes: eco-design and avoided emissions.

– Analysis of target audience expectations
– Definition of insights
– Development of a new storytelling approach and a set of engaging messages for customers, partners, and employees
– Creative concept and adaptation for social media campaigns and posters

concept:

If they’re ready to take concrete actions, consumers don’t want to sacrifice the comfort of modern life. They’re torn between satisfying their immediate desires and the deep-seated awareness that a more environmentally friendly world is necessary. Today, buildings represent one of the largest sources of CO2 emissions worldwide.

But why choose between comfort and commitment?

Choosing eco-designed SOMFY products means bringing more comfort to your home while opting for solutions that are more efficient and sustainable. Additionally, Somfy products help reduce heating in winter and air conditioning in summer: less energy overall, more moderation while improving comfort!

Customers are doing their part for the environment without changing their habits, and partners are providing an engaged response.

BtoC Message: “Improving the comfort of my home or acting for the environment? I don’t choose, I do both!”
BtoB Message: “Simplicity and durability of eco-designed products so your customers’ habits remain unchanged, except for their impact!”