worldwide social media
Pain Paillasse
advertising movie & swiss campaign
France has the baguette, Switzerland has Pain Paillasse®. A Swiss gastronomic masterpiece, Pain Paillasse has been a well-kept artisanal secret since 1993.
challenges:
The Pain Paillasse brand has continually sought out the best bakers from here and abroad to pass on the authentic recipe and the artisanal craftsmanship of this unmistakable twisted bread.
Present in more than 20 countries worldwide and a true icon in Switzerland, the brand wanted to reclaim its voice in its country of origin to confirm its place on Swiss tables and in the hearts of an entire nation. It also aimed to reaffirm its ties with artisans whose expertise and craftsmanship are essential to the making and dissemination of this indispensable bread.
set-up:
- Film production “From Artisan to Connoisseur: Switzerland’s Most Shared Secret.”
- Artisan photo shoot to showcase craftsmanship, the beauty of the process, and the quality of Pain Paillasse.
Phase 1: Launching in Switzerland and in 3 languages through a massive DOOH (Digital Out of Home) awareness campaign across the country and broad, geotargeted social media (Instagram and Facebook) around points of sale (June 2022).
Phase 2: Broad, geotargeted social media campaign (Instagram and Facebook) around points of sale + deployment of premium display ads on the most used Swiss news websites in 3 languages (September/October 2022).
our projects
Gardeners supports over 250 B2B and B2C brands, non-profit organizations, and local authorities, mainly in France and Switzerland
