ad movie & swiss campaign
Gedimat
design thinking & branding
“Ma Maison de A à Z” is the “advisory and inspiration brand” of Gedimat (best DIY store category, CAPITAL ranking – 2020).
It is present on newsstands with the “Ma Maison de A à Z” guide, on France Télévision with short programs, and on digital platforms.
challenges:
- Successfully analyze and classify the thousands of contents on the MMAZ website.
- Imagine the organization of the future site.
- Design an exceptional browsing experience.
- Position the MMAZ brand accurately compared to Gedimat.
solutions :
- An approach primarily oriented towards design thinking and ergonomics.
- Branding workshop to refine the MMAZ brand platform.
- Creative process to revisit the MMAZ logo.
- UX workshop: information structuring, clarification of personas.
- UX execution: wireframing (6 months of work).
- Tree Testing: recruitment and online testing.
- Art direction and design of the main interfaces of the future website.
results:
Already more than two years of complicity…
- A rejuvenated and strengthened MMAZ brand identity.
- The logo has gained coherence in its design and resonance with the Gedimat brand.
- The UX design work has resulted in dozens of wireframes and a functional design document.
- The graphic identity of the future website goes beyond a mere adaptation; it creates an entire universe of graphic elements that will be usable across all platforms in the future.
our projects
Gardeners supports over 250 B2B and B2C brands, non-profit organizations, and local authorities, mainly in France and Switzerland
