succeeding with your META campaigns at christmas
Our 5 steps to succeed with your META (Facebook & Instagram) advertising campaigns at Christmas:
preface:
Christmas is, for the majority of businesses, the most important time of the year as it signifies high spending. Indeed, it is during this period that an average of 45% to 80% of the annual turnover is generated.
In this article, you will find the key steps to help you make the most of this festive season and succeed with your Christmas advertising campaigns in order to maximize your online sales.
1 – plan well in advance
Christmas doesn’t come out of the blue, and online users start looking for gift ideas well before December. Some even start as early as October. So, it’s essential to plan your Christmas campaigns well in advance. Prepare your resources in the fall for a launch in early November. This will allow you to be among the first to capture the attention of potential buyers.
2 – adapt your offer, messaging, and visuals
To make your Christmas campaigns more effective, adapt your offer, messaging, and visuals to the festive spirit of the season. Highlight your best-sellers or create attractive gift sets. The goal is to make finding the perfect gift as easy as possible for your customers. Use images and messages that evoke the magic of Christmas and evoke emotion in your prospects.
3 – increase your media buying budget
Noël is an extremely competitive time in the market. To stay competitive and achieve your sales goals, it’s essential to increase your media buying budget during the months of November and December. Approximately one-third of companies’ marketing budgets are allocated to this period. Reassess your advertising expenses and reallocate resources as needed to make the most of the holiday season.
4 – change your advertising objectives
If your objectives throughout the year may vary (awareness, engagement, traffic, or conversion), the Christmas period should be approached in terms of return on investment (ROI). For this, two main objectives are available to you: conversions or catalog sales for dynamic retargeting. Focus on these specific objectives to effectively measure the impact of your Christmas campaigns.
5 – create an offer for last-minute shoppers
We’ve all experienced that situation where we’re short on gift ideas at the last minute. To help your customers in distress, consider creating a special offer for last-minute shoppers. A well-targeted advertisement, highlighting last-minute gift ideas, can be a real boost to drive sales during the Christmas period.
By following these tips, you’ll be able to maximize your sales during the holiday season.