ad movie & swiss campaign
Diuke
real for real!
The agency supports the independent French energy drink brand in content creation, influencer marketing, and multi-channel activation.
challenges:
- Make noise on social media
- Target the 15-25 age group
- Launch a TikTok campaign in France
- Create a brand video adaptable for social and TV
Mission:
Following a notable campaign on TikTok and an influencer operation, the initiative expands to a first advertising campaign on both small screens and replay. Diuke becomes the sponsor of the new reality TV show “La bataille des clans” broadcasted on TFX. The spot will also be visible on the M6 Replay platform. A brand awareness campaign targeting 15-25-year-olds that makes noise.
Production:
A simple, urban, and energetic spot to resonate Diuke with its target audience. Already deeply rooted in rap culture, the brand enlisted the dancer Freeman and the beatmaker Zero2gre for a minimalist yet powerful shoot where movements evoke those of the gorilla, emblem of the brand.
Be ready, gorilla is coming!
our projects
Gardeners supports over 250 B2B and B2C brands, non-profit organizations, and local authorities, mainly in France and Switzerland
