Mobalpa

20 years of digitization

For over 20 years, the renowned kitchen and home improvement retailer continues to place their trust in Gardeners. We are honored by this continued trust!

challenges:

Initially anecdotal, digital has become the fuel of growth.
Consumers have transitioned in a few years from consulting 5 brands per project to 3, then 2.
Not being one of these 2 consulted brands is automatically disqualifying.

solutions:

Creation of increasingly high-performing websites, advanced store locators, site farms (450 sites in France and internationally)…
Development of the group’s digital platform (Drupal, microservices, integration with customer relationship management tools…).
Creation of the first Progressive Web App (PWA) site in the sector.
Creation of a pilot project for online sales (Magento CMS).
Continuous improvement approach through test & learn (UX Design).
Creation of furnishing configurators.
Development of digital sales support tools.
Deployment of phygital tools (in-store displays)
…

over 20 years of collaboration.

2000: The Encounter

First collaboration, Gardeners agency wins the bid to create the new Mobalpa website. It will be accompanied by the creation of a multi-site generator to deploy a site for each point of sale.

2001: Deployment

The agency supports Mobalpa in deploying its websites internationally (Italy, Norway, England, Sweden…) while managing all commercial campaigns on the web.

2007: Digital Expansion

The agency intervenes on websites, extranet, graphic design of the Sharepoint portal, digitalization of points of sale, and visibility of sites through SEO mandates and the recruitment HR platform.

2011: “Human-Centric” Vision

Gardeners evolves Mobalpa’s digital universe by creating a 2D kitchen configurator, the “My Project” space, facilitating consumer projection, and a new Store Locator advocating consumer-advisor proximity.

2015: New Technical Platform

The agency signs the development of the new site (interaction design, back-end development).

2018: Growing Organizations

Gardeners updates the site in line with the new graphic charter. The technical foundation remains unchanged.

2021: Mobalpa Tomorrow

Website redesign in Drupal headless / PWA Angular.

To be continued…