Peggy Sage

ecommerce & activation

Peggy Sage est une marque française emblématique du secteur des cosmétiques. Depuis 2019, l’entreprise a choisi Gardeners pour l’accompagner dans sa mutation digitale et e-commerce.

challenges:

How to reconcile BtoB and BtoC sales online?
How to manage omnichannel with online and in-store sales?
How to accelerate the e-commerce channel through ROI-driven activation strategies?

solutions:

Strategy built around the legitimacy derived from BtoB.
Creation of a website combining “product content” and “brand content”.
Choice of a solution allowing strong scalability and ramp-up with Magento Adobe Commerce 2 / PWA.
Omnichannel management by connecting to the ERP, itself used by the stores.
SEA activation campaigns initiated as of 2023. Markets: France, Switzerland, Belgium, Germany.
Google Adwords and Social Ads campaigns (Facebook, Instagram…), Google Shopping as the main thread and thematic campaigns.
Continuous website optimizations with a continuous improvement approach (Tests & Learn, A/B tests, interviews…).
In 2023, launch of a new “store locator” redesigned and created by the agency on the WordPress platform.