BtoB sales configurator

To build a new ordering application for PROFALUX that incorporates a transposable technical foundation to be offered to all entities within Stella Group, the leading European manufacturer of roller shutters.

With 90% of orders placed online, the challenges of the redesign are exceptional, with no room for errors.

For Profalux:

• A customized ordering application, redesigned and improved to better meet the needs and expectations of users, and to boost sales.
• Engage and retain customers.
• Provide more configuration possibilities to customers to alleviate the workload of the ADV (After-Sales Department).
• A strategic tool from a “sales/distribution” and manufacturing (factory) perspective.
• Bring new benefits to users and improve installer customer satisfaction by offering an ordering tool that goes beyond data input and integrates tracking features.
• Significantly improve the ergonomics of the interfaces, increase user-friendliness, and offer a redesigned, innovative, and modern application.

For Stella Group:

• Provide a business application based on a “scenario engine” flexible enough to be adopted by all subsidiaries.
• Offer total freedom for the creation, configuration, and customization of scenarios (values/types of questions, etc.) in line with the specificities of their products.
• Graphic customization options to ensure that the tool respects the branding of each entity.