Groupe Pierre Fabre

the wonderful colon diving experience

Blue March 2023, le Groupe Pierre Fabre lance une campagne internationale de sensibilisation sur le cancer colorectal lors de l’événement mondial de sensibilisation à cette maladie. Gardeners déploie une expérience digitale immersive pour l’occasion !

challenges:

Colorectal cancer is the third most common cancer worldwide, with over 1.9 million new cases in 2020.

So, in the face of this situation, what can we do?

Educate, inform about prevention, screening, and disease management with a learning and positive campaign, from an entertaining angle.

our approach:

A collaboration with CYCA creative hub.

Are you aware that you possess an extraordinary “machine” inside your body that is constantly in action? One of its main components is the colon. Interestingly, this muscular tube is about the same width as your smartphone (8 cm). Gardeners Agency designs the digital experience that allows you to dive deeper and learn more about this incredible organ!

This device enables you to discover what this organ does for you, how you can take care of it, and what can sometimes malfunction…

The international campaign is based on the immersive digital experience designed by the agency: THE WONDERFUL COLON DIVING EXPERIENCE.

reading:

Two readings of this experience are offered: one quick for understanding the essentials, and another in “Dive Deeper” mode opens up a new field of exploration, much richer in content.

The narration is developed in 5 chapters:

Chapter 1: Discover an incredible organ
Chapter 2: Take care of your colon
Chapter 3: Check that everything is in order
Chapter 4: It can happen: Colorectal cancer
Chapter 5: Advances in science

In collaboration with CYCA Creative Hub, this international awareness campaign was deployed digitally, in print, on billboards, and on social media. The campaign will last for a long time and will serve as an information support for all stakeholders involved in this cause, such as patient associations, doctors, hospitals, for the general public, and the media.