Tomy

social media for “digital mums”

Gardeners supports TOMY France and oversees the social media communication of the brand and its various ranges of games and toys. This includes strategy development, community management, content production, social Ads campaigns, influencer collaboration, and content amplification.

challenges:

Social media management
Acquisition
Visibility
Traffic
Fanbase
Engagement

missions:

Acquire and retain an audience interested in parenting-related topics
Foster loyalty and engagement within the existing community
Increase visibility and engagement
Drive sales by generating traffic to distributors

solutions:

Implementation of the social media strategy and guidelines based on the brand promise.
Continuity and optimization of the social media strategy initiated in 2018.
Regular boosting to support the social media strategy.
Implementation of campaigns in 3 phases, divided by brands & toys on 3 platforms: Facebook, Instagram & Pinterest.
Creation of motion graphics & reels.
Management of influencer campaigns (overall strategy, influencer management, contracting, amplification, content validation, active moderation, reporting).

focus on the influencer operation:

Influencer marketing demonstrates its ability to reach millions of internet users at a lower cost compared to traditional media, with a targeted audience versus a traditional media. Regardless of the selected KPI, the results are there, with an excellent engagement rate on the content.

The Earned Media Value and the impact on TOMY’s Instagram account have clearly demonstrated the value of including this lever in its overall social media strategy. In addition to reaching and converting qualified leads, this lever allows the brand to capitalize on quality content and include it in its editorial content (social and paid media).